Please note, colours may differ from those you see on your screen. Please refer to La Riche Colour Chart online or pop in and see our colour chart for a more accurate representation :)
Directions have been bringing the world vibrant semi-permanent hair colour for over 40 years. Since the very beginning, we’ve never tested on animals and have never used ammonia, peroxide or PPD in any of our colours.
Loved by a community of trend setters, rule-breakers and countless celebrity heads over the years, our selection of 46 vegan and mixable shades offer endless opportunities for those ready to indulge in their love of colour!
Please see official Directions La Riche Website for a more true colour representation.
Directions Hair Colour | The official online store by La Riche